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Lifted Research Group


Lifted Research Group, also known as L-R-G Clothing, is a clothing brand which produces urban and skateboarding streetwear and accessories.

LRG clothing was founded in 1999 by Jonas Bevacqua and MC Robert Wright who intially met through a co-worker while collaborating Hip Hop music with Wright's crew.

In 2005 the LRG clothing brand decided to launch a womens wear line known as Luxirie by LRG. In the beginning the Luxirie clothing brand by LRG had moderate success, much like the original streetwear brand. However, in less than a year, the Luxirie by LRG clothing brand grew at a fast rate which created a demand from women's Hip Hop and streetwear fashion culture.

LRG has become a fashion powerhouse in Urban, Pop, Hip Hop, and streetwear cultures with their crazy designs, such as the LRG Dead Serious Hoody that was one of the hottest sellers in 2007.

LRG can be purchased at any of the following offline stores:

Macys



Spotting Authentic LRG Clothing


Ever since LRG started getting popular fakes of this brand are starting to pop up everywhere and with no tips on how to tell if it's authentic or not you don't know if you getting the real deal or not when buying 2nd hand or from street sellers. These are some tips on spotting Authentic LRG clothing.

#1. The LRG tree symbol on the tags and stuff have a plus sign inside the tree, not a triangle. (Beware: Fakes now have this)

#2. The gold tag is suppose to be somewhat small, not abnormally large.

#3. There is a small grey LRG tag that is on the collar of authentic LRG shirts.

#4. There is a small LRG tag on the hood of all LRG hoodies, with the tag being the same color as the main color of the hoodie.

#5. LRG Jeans have a small tag that say LRG on it that's located where the zipper is. also a small button is located right below this tag as well. (Beware: As a precaution Both must be present as fakes now have the small tag.)

#6. LRG Jeans have a LRG tag on the first belt loop going to the right with the front of the jeans facing you. (I have yet to see these on fakes)

#7. LRG Jeans with the loop design on the back pockets have matching size loops. Fakes usually have one loop smaller than the other.

#8. LRG Jeans have a bright colored stitching on the belt loops.

That is all I really noticed and I hope this helps people avoid fakes and buy authentic LRG clothing. If you happen to see an error in this information or would like to add a tip to the list please e-mail me.



Lifted Research Group jeans




Lifted Research Group Shirts


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